For Accelerators, Incubators & University Programs

Most cohorts finish the program still searching for customers.Yours won't.

Inspiration fades by Monday. Customer traction doesn't. The Breakthrough Sprint is a hands-on workshop series where your founders build real work — a customer profile, a positioning statement, an outreach script — during the session, ready to use the next day.

Let's build your session plan →Takes less than 2 minutes. No commitment required.
200+Founders trained
100+Workshops delivered
10+Programs across MENA,
Europe & the US
10Sessions in the library

Delivered at programs across the globe

AUB Innovation Park
Carnegie Mellon University Africa
Endeavor
Gasella
MACH37 Cyber Accelerator
University of Texas Rio Grande Valley
Mexpreneurs
Brinc
Misk Foundation
AUB Innovation Park
Carnegie Mellon University Africa
Endeavor
Gasella
MACH37 Cyber Accelerator
University of Texas Rio Grande Valley
Mexpreneurs
Brinc
Misk Foundation
The problem

Your founders are showing up.
They're just not breaking through.

You run a good program. The sessions are structured. The speakers are credible. The curriculum looks right on paper. But somewhere between week two and demo day, something stalls.

Going through the motions

They show up. They nod along. They leave without doing anything differently. The energy is there at the start — by week four, you are chasing it.

No real outputs to show for it

Founders sit through sessions and walk away with notes they never open. Nothing tangible. Nothing they can use the next day. Inspiration without traction.

Hard to show what the program actually did

When the cohort ends, you need to stand in front of your board, your investors, your administration — and show results. “They learned a lot” is not a result.

Founders who don't come back talking

The best programs get recommended. Founders refer their friends, their networks, their next venture. That word of mouth only happens when something genuinely moved them forward.

That gap — between a program that looks good and one that actually produces breakthroughs — is exactly what we close.

UK PartnerRated top session across the entire accelerator
KSA Partner92% of 150+ founders rated themselves Good or Expert after one session
Lebanon PartnerGTM confidence went from 2.8 to 4.3 in a single session — a +1.5 lift in 2 hours
Oman PartnerPrototyping confidence jumped from 3.8 to 4.8 — 100% opted in for continued weekly sessions, the highest opt-in rate across the entire series
US Partner4.8/5 likelihood to recommend · Session 1 rated a perfect 5.0
The solution

One system. Built to move your founders forward.

The Breakthrough Sprint is a hands-on workshop series that gives your cohort real GTM skills — and gives you the outcomes you need to show for it.

Founders work during every session, not just listen — so they leave with a deliverable they can use the next day, not notes they never open.
Every session is structured around a real output — a customer profile, a positioning statement, an outreach script — so you always have something tangible to point to.
Sessions slot into your existing curriculum with no restructuring required — so you add impact without adding complexity to your program.
Founders leave with work they are proud of — so they talk about it, recommend your program, and come back for more.

Same methodology built over 15+ years. Now delivered at scale, inside your cohort.

How it works

Getting started is simple.

1

Tell us about your cohort

Share where your founders are, what they need, and how your program is structured. One conversation is enough.

2

We build the session plan around you

You pick the sessions. We sequence them into your calendar. No restructuring your curriculum required.

3

Your founders build, live in the room

Every session runs hands-on. Founders leave with real work done. You leave with outcomes you can show.

The Session Menu

Pick one. Book a series.
Or run the full sprint.

Module 01, Know Your Customer
Session 01
Find Your Bullseye Customer
Most founders are targeting everyone, which means they are reaching no one. This session narrows their audience to the highest-potential niche and builds a detailed Early Customer Profile they can actually use.
Outputs
  • Audience segmentation map
  • Prioritized niche decision
  • Early Customer Profile (ECP) one-pager
2 hours
Session 02
Run Discovery That Actually Works
Talking to customers is the highest-leverage thing a founder can do, and most do it wrong. This session covers how to recruit the right users, run conversations that surface real insight, and debrief what you heard into decisions.
Outputs
  • User recruitment messaging template and process
  • Discovery call script
  • Interview debrief framework
2 hours
Module 02, Own the Problem
Session 03
Define the Problem Worth Solving
Great products are built on sharp problem definitions. This session synthesizes discovery insights into a single, prioritized problem statement, one that is real, painful, and big enough to build on.
Outputs
  • Insight synthesis map
  • Ranked opportunity findings
2 hours
Session 04
Map the Competition, Find Your White Space
Before you position, you need to know what you are positioning against. Founders map their competitive landscape and identify the white space they can credibly own.
Outputs
  • Competitive landscape map
  • 5-dimension benchmark
  • White space positioning claim
2 hours
Module 03, Say It Right
Session 05
Build a Value Proposition That Converts
Founders often struggle to explain what they do in a way that makes people lean in. This session turns what you have built into language that resonates, differentiates, and sells.
Outputs
  • Value proposition canvas
  • Offer one-pager
  • “Why us” statement
2 hours
Session 06
Nail Your Positioning
Positioning shapes everything from pricing to partnerships. This session runs founders through a proven framework, locks in their elevator pitch, and builds the benefit stack that makes their offer unmistakable.
Outputs
  • Positioning statement
  • Elevator pitch (30 seconds and 2 minutes)
  • Benefit ladder
2 hours
Session 07
Price With Confidence
Most early founders underprice out of fear, not strategy. This session covers pricing psychology, structuring tiers, and anchoring value so founders can charge what they are worth and defend it in a conversation.
Outputs
  • Pricing model
  • Tier structure
  • Value anchoring script
2 hours
Module 04, Go Get Customers
Session 08
Build Your Acquisition Funnel
Before you pick a channel, you need a funnel. This session maps out service tiers, defines the customer journey, and builds the core assets that make the funnel work.
Outputs
  • Service tier map
  • Customer journey diagram
  • Social media profile script
  • Landing page (built live via Vibe coding)
2 hours
Session 09
Channel Deep Dive: Content and Personal Brand
For early-stage founders, content is one of the highest-ROI acquisition channels, but only when it is intentional. This session builds a strategy rooted in positioning that turns an audience into a pipeline.
Outputs
  • Content strategy framework
  • Platform playbook
  • 4-week content starter calendar
2 hours
Session 10
Channel Deep Dive: Cold Outreach
Cold outreach still works when it is done right. This session covers list building, crafting messages that get replies, and sequencing follow-ups. Founders leave with a live sequence ready to send.
Outputs
  • Target list criteria
  • Outreach message sequence (12 touchpoints)
  • Reply-handling scripts
2 hours
Full Sprint

Run the Complete Breakthrough Sprint

Book all four modules as a series and your cohort walks through the entire methodology, from knowing their customer to getting them. The same process that has driven results for founders 1:1, now built for your program.

10 sessionsAll 4 modulesFull founder transformationSlots into your curriculum
Let's build your session plan →Takes less than 2 minutes. No commitment required.
Who this is for

Built for programs that take founder outcomes seriously.

  • Accelerators running cohort programs with early-stage founders
  • Incubators looking for expert sessions that go beyond theory
  • University entrepreneurship programs that want working sessions, not lectures
  • Founder communities running structured learning sprints
  • Corporate innovation programs supporting early-stage ventures

What makes this different

  • ✦
    Every session produces a deliverableFounders walk out with something they built, not just something they learned.
  • ✦
    Designed to slot into your programYou run your program. I plug into it. No restructuring, no friction.
  • ✦
    Field-tested with real foundersRefined across dozens of founders and programs globally. Not a textbook framework.
  • ✦
    Pick exactly what your cohort needsOne session, a series, or the full sprint. You choose based on where your founders are.
What program managers say

Heard from the programs we have worked with.

★★★★★

Majd has been a fantastic addition as a guest speaker and mentor for our MACH37 Cyber Accelerator program. His workshop sessions on perfecting pitches made a meaningful impact. Our founders appreciated how clear and founder-friendly his guidance is. He breaks down what could feel like an intimidating process into very practical steps.

S
Sarah Safer
MACH37 Cyber Accelerator
★★★★★

Brinc had the pleasure of hosting Majd's session on Go-to-Market and Growth Strategies. His GTM template was a great highlight. It gave startups a clear structure to fill out in real time, making the session practical and immediately useful. The session struck a great balance between high-level insights and detailed, actionable takeaways.

Ghita Elidrissi
Ghita Elidrissi
Brinc
★★★★★

Working with Ruya Advisory has been an outstanding experience. The event we ran together was a huge success, well attended, fantastic feedback, and attendees asking for more. Majd's ability to engage the audience with clear, actionable insights made the session incredibly impactful. This is just the beginning of a great partnership.

Eleanor Roads
Eleanor Roads
WONDR, London
★★★★★

Majd's guidance to over 18 startups in the accelerator program at AUB's Faculty of Engineering has been instrumental in transforming technical projects into viable startup ideas. His expertise in customer validation and achieving problem-solution fit provided invaluable insights and actionable advice, empowering participants to take their ventures to the next level.

Mohamad Fanous
Mohamad Fanous
AUB Faculty of Engineering
★★★★★

Majd delivered an engaging and insightful session for our Foundations of Entrepreneurship class, drawing from his extensive experience at Google EMEA and scaling startups. His practical approach to strategy, innovation, and execution resonated with the students, sparking meaningful discussions. We look forward to collaborating with him again.

Muhammad Aliyu
Muhammad Aliyu
Carnegie Mellon University Africa
★★★★★

Entrepreneurs know what to expect from meetings and are left with clear guidelines and tasks to prepare for the next meeting. His experience and analytical approach allows entrepreneurs to break down tasks into easy steps and take decisions based on data. I highly recommend working with Ruya. They provide practical feedback and measurable results.

RB
Reem Bou Abdallah
Endeavor Lebanon
Majd Alaily
About Majd

Founder advisor.
Ex-Google. Builder.

I am Majd Alaily, founder of Ruya Advisory. I have spent the better part of a decade helping businesses get unstuck across MENA, the GCC, Europe, and the US.

Before Ruya, I worked on strategy, audiences, and sales at Google EMEA, and scaled my own startups from zero. I have seen what makes early companies break through and what quietly kills them before they get the chance.

The Breakthrough Sprint is the methodology I have refined across 30+ startups and 100+ workshops. It is not theory. It is what actually works when you are building from scratch.

Founder of Ruya Advisory (Singapore-registered)
Former Google EMEA, strategy, audiences and sales
Trained at Stanford d.school, AJ&Smart, Design Sprint Academy
30+ startups supported, 100+ workshops delivered
20,000+ founders in the LinkedIn community
Pricing

Simple, transparent pricing.
No surprises.

Every session is 2 hours. Every session produces a deliverable. Pick the option that fits your program.

Single session
$600
per session
 
Any one session from the menu. The right starting point for programs trying a new format.
  • 1 working session, 2 hours
  • Pre-session brief for founders
  • Templates and working documents
  • Post-session resources and reading
Let's build your session plan →
Takes less than 2 minutes. No commitment required.
Most popular
Sprint series
$1,500
3 sessions
Save $300 vs. individual rate
Three connected sessions across one or two modules. Gives your founders continuity and compounds the learning.
  • 3 working sessions, 2 hours each
  • Everything in single session
  • Sequenced across your program timeline
  • Founders build on each session
Let's build your session plan →
Takes less than 2 minutes. No commitment required.
Full Breakthrough Sprint
$4,500
10 sessions
Save $1,500 vs. individual rate
The complete methodology across all four modules. Your cohort goes from unclear target to active pipeline in one program cycle.
  • All 10 sessions, 2 hours each
  • All 4 modules covered end to end
  • Full founder transformation
  • Built around your program calendar
Let's build your session plan →
Takes less than 2 minutes. No commitment required.

Bring the Breakthrough Sprint
to your next cohort.

Tell us about your program. We will come back with a session plan built around your founders and your calendar. One conversation is all it takes.

Let's build your session plan →Takes less than 2 minutes. No commitment required.
FAQ

Common questions, straight answers.

Will this work for our stage of program?
The Breakthrough Sprint is built for founders who are ready to build momentum. That could be early stage, or it could be a startup that has been around for a while but has not broken through into the market yet. What matters is not how long they have been building. It is whether they are stuck on any of the four things that quietly kill traction: unclear target customer, unvalidated problem, weak positioning, or an acquisition plan that never gets off the ground. If your founders are struggling with any of these, this is built for them.
How does this fit into our existing curriculum?
You do not restructure anything. You pick the sessions that match what your founders need, and we slot them into your existing calendar. One session, a series, or the full sprint. It fits around you, not the other way around.
How do we measure the impact?
Every session starts and ends with a short pre/post survey so you have a clear confidence shift to show. Every session produces a tangible output so there is always something concrete to point to. We also follow up directly with your founders after sessions to make sure implementation is actually happening, alongside your program directors.
What does a session actually look like?
Two hours, hands-on. Founders do not sit and listen. They work. By the end of the session they have a real deliverable built during the room, ready to use the next day. No slides to forget by Monday.